Beiijing New Tour International Travel Service Co. Ltd is a Local Ground Support Structure, supporting European travel agencies and tour operators with structured on-site execution across China.
Our role is strictly operational, focusing on local coordination, supplier supervision and controlled execution. Commercial coordination is managed by New Tour (Europe) based in Paris, France.
WHAT WE DO
Operational execution across China is structured around:
- Programme coordination and timeline supervision
- Supplier governance and logistics oversight
- Multilingual operational interface (FR / EN / DE)
- Monitoring and risk management
- Structural contribution to programme development from an operational feasibility perspective
This framework ensures controlled and consistent execution across all project formats.
STRUCTURAL POSITIONING
New Tour Group is organised through a defined operational structure.
- Commercial and contractual coordination is managed by New Tour (Europe) in Paris, France.
- Operational implementation and supplier supervision are conducted by New Tour (China) in Beijing, China.
This model ensures clarity of responsibility and controlled execution.
Crafting China Journeys for Global Travelers
Where Expertise Meets Authentic China
ABOUT US
Your trusted partner for creative, high-quality China travel experiences
New Tour --- China Destination Management Experts à (DMC)
Headquartered in Beijing with an office in Paris, and with 23 years of experience in inbound tourism for French-speaking and English- speaking markets, our leadership brings deep industry expertise — including former roles as French-speaking Market Manager at CITS head office (now China Tourism Group) and General Manager of the Chinese Visa Application Center in Brussels.
Building on this foundation, NewTour has become a specialist in China travel production development, designing innovative, market-ready travel itineraries tailored to the expectations of Western worldwide.
China Product Development Excellence
OUR STRENTH
Over the past two decades, we have developed a robust portfolio of China itineraries, combining cultural depth, scenic diversity, and unique hands-on experiences. We continuously research emerging destinations, refine classic routes, and create new thematic journeys — ensuring our partners always have access to fresh, competitive, and high-quality China products.
- Authentic, non-commercialized rural villages
- Immersive interactions with local residents
- One-day monastic life experience in Buddhist temples
- University and corporate tours exploring modern China (e.g., Alibaba, BYD, innovation zones, economic development areas)
OUR ADVANTAGE
Delivering authentic and innovative China journeys for travelers worldwide
Expertise in China Product Development
With 23 years of industry experience, we design innovative, market-ready China itineraries that balance cultural depth, unique local experiences, and worldwide travelers' expectations.
Elite English & French-Speaking Guide Network
We work with top-level licensed guides across China, ensuring seamless operations, meaningful cultural interpretation, and a warm, engaging travel experience.
OUR SERVICES
Best Value, Authentic Experience
- Custom itinerary design throughout China
- Hotels, transportation & domestic flight/train bookings
- Restaurant reservations & attraction ticketing
- English or French-speaking licensed guides
- Corporate visits & professional exchanges
- School & university cultural programs
- Tailor-made MICE solutions