About Us

New Tour (China) represents the operational implementation structure of New Tour Group within Mainland China, Hong Kong and Macau.

Our responsibility is to ensure disciplined local coordination, structured supplier supervision and controlled execution for programmes developed in cooperation with European travel agencies, tour operators and institutional partners.

Acting within the Group's defined structure, we provide operational continuity and on-ground governance across all project formats delivered across these territories.

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Experience & Market Familiarity

Our permanent teams in China bring over 20 years of cumulative experience in inbound operational management.

We are accustomed to supporting projects for:

  • European travel agencies
  • Tour operators that work on China
  • Educational institutions
  • Corporate and MICE delegations

Geographic Coverage

Our supplier network extends across major metropolitan areas and key regional destinations throughout:  Mainland China , Hong Kong , Macau.

This geographic reach allows us to ensure:

• Structured coordination in complex metropolitan environments

• Operational reliability in regional destinations

• Consistent quality standards across multiple jurisdictions

All programmes are supervised under unified operational procedures while respecting local regulatory frameworks.

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